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Vision, Mission and Core Values 

A Leading Design and Manufacturer for

Automation Solutions

Our Vision

To be a global partner of engineering and
manufacturing automation solutions.

Our
Mission

To deliver innovation automation solutions with superior machine performance, excellent quality and time to market.
Our strategy is to leverage off our people who have many years of automation experience, know-how, design capability, process knowledge and intimate knowledge of market requirements to best serve the exact needs of our global customers in different industries.
We will work with customers in achieving growth through the development of new and competitive solutions in factory automation.

Core Values

This 3 fundamental principles are embedded in our daily life be it at work or at home.

Enthusiasm

We are passionate about our work and are willing to go the extra mile to solve the challenges that we encounter along the way. With Enthusiasm and a positive attitude in place, we can face any adversities.

Commitment

We are dedicated about our work and we take ownership in every task that we do. With Commitment, we are willing to go beyond to achieve the desired results.

Enthusiasm

We have the Ability to excel in our work. We are able to change and think divergently for an accountable outcome with the ability and the willingness to learn.

Corporate Information

Board of Directors

Tan Sri Abd Rahman bin Mamat

Independent Non-Executive Chairman

Ooi Chin Siew

Executive Director / Chief Executive Officer

Chua Lye Hock

Executive Director / Chief Operating Officer

Dato’ Dr. Shanmughanathan A/L Vellanthurai

Independent Non-Executive Director

Zariner binti Ismail

Independent Non-Executive Director

Masleena binti Zaid

Independent Non-Executive Director

Mary Low Shwee Hoon

Non-Independent Non-Executive Director

Corporate Structure

Created By Broncos Worldwide
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